What is SEO/Search Engine Optimization?
SEO stands for “search engine optimization.” In simple terms, it means increasing your site's exposure to gain more customers through search engines. The better your site appears in search results, the more likely you are to gain attention and attract prospective and existing customers to your business.
How does it work?
Search engines such as Google and Bing use bots to crawl the web, going from site to site, collecting information about those pages, and putting them in an index. Think of the index as a giant library where a librarian can pull up a book (or a web page) to help you find exactly what you’re looking for at the time. Unlike search ads, you can’t pay search engines to get higher organic search rankings, which means someone from the team (bigger teams usually have SEO experts) has to put in the work.
Why search engine optimization (SEO) is important?
By investing in SEO (search engine optimization), businesses can get a free or low-cost advantage over their competitors. A well-designed SEO strategy will help businesses rank higher than their competitors, which allows them to capture the largest share of their target audience and generate more leads and sales.
That is why we have gathered a list of the most popular tools that you can start to use today and improve your chances of getting ranked higher in Google Search results. The good news is, that there are a lot of free tools for SEO!
For example, with SE Ranking or Similarweb you can research your competitors - how much traffic they get each month, who is their audience, their best keywords, etc.
Want to learn more about Search Engine Optimization?
If you want to learn more about SEO and how to optimize your website, we suggest you check moz.com and Neil Patel's blog
